Digital Marketing vs. Online Marketing
Digital and online marketing are terms which are mostly misused and confused. It might sound trivia but when you know the difference, you would be able to shape your Las Vegas marketing strategy appropriately. It can likewise help you to analyze your current strategy by knowing the category your marketing strategy falls under. Whether you are making a long-term effort or just playing with your outreach effort, it is crucial to yield consistency.
Digital Marketing: The Umbrella Term
Digital marketing involves using digital channels, devices as well as platforms (whether online or not) to promote or build your marketing message. This means that in digital marketing, you’re not limited to the use of the internet, and this is why digital marketing can serve as an umbrella because it encompasses several marketing techniques.
For example, if you download ‘chicken invaders’ on your phone, you did this by using the internet and the application was built with technology that also uses the internet. However, the application will work independently of the internet when used on your phone and can be considered as a kind of digital marketing.
Another example is when you want to run a mobile campaign whereby text message is sent to your customers about upcoming promotions from your business. In this case, an internet connection will be used to create and also send the message, but for the user to receive the message they do not need an internet connection.
However, we can say that as long as technology keeps advancing, digital marketing will also advance but it is safe to say anything with digital foundation can be considered as digital marketing.
Now there are several strategies to choose from, they include:
• Content Marketing
• Video Marketing
• E-mail Marketing
• Mobile Marketing (SMS text campaigns)
• TV ads
Online marketing is mostly referred to as internet marketing and it is a subset of digital marketing. The main attribute of online marketing is that it requires internet connection to work, so, a PPC campaign which is run for your business is a form of online marketing. Another example is pop-ups which are run on various website to advertise and offer a service. The same is applicable to display advertising of any kind be it banner ads or text ads.
Just like digital marketing, online marketing also evolves with technology. However, online marketing is so fast that it can sometimes be difficult to keep. Also for newcomer it might seem more overwhelming because of the terminology as well as skillset that some effort require.
Some of the online marketing efforts include:
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Most businesses always engage in some digital marketing, and this is great but not enough. Most people love using data to make decisions when it comes to marketing a business and also learning about it fro a different point of view.
This however depends on various factors such as:
• Business type
• Marketing Goals
• Marketing budget
• Target audience
For these reasons it is highly recommended to use at least one form of online marketing to benefit from the data you can gather, and the rate at which it is yielding result. Google Analytics can also be installed to analyze your campaign and if the campaign is run on a system, ensure you add conversion tracking so as to see the exact place where you can spend your money wisely.