NYC Website Design Company

Why is NYC Website Design Important to Boost Conversion?

increase conversion rate ecommerce

You may think it is not necessary to update your website design but an outdated website design needs to be updated because a compelling website design matters in boosting the rate of conversion. If you seek a website firm that gives your website a facelift, you’ll observe that the new design will generate more business. However, studies have revealed that well-built website generates more customer traffic and an improved user interface also increases the rate of conversion thereby generating new business at a very high rate. But how can this be done? How can a company’s website design impact the success of a business? There are several reasons why customers would be attracted to a well-designed website.

Here are five key component a web designer should take note when designing a website so as to generate more sales.


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The important part of a website is the navigation; this can make or break a site especially robust website with many pages. The website navigation includes a navigation bar or list of labels that differentiate the pages of the website. A good navigation should be easy to find and comprehensive making it easy to go through the whole website. When website designers are designing navigation they can easily get carried away with the designs as well as fancy typefaces. In most cases, simplified navigation increases the ease of use of such website thereby boosting conversion and sales. A good approach is that the website should be intuitive to the extent that older people can understand it.

Brand Consistency

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If the logo of your company is used frequently in print materials like a business card, letterheads, pamphlets, etc. then the logo and the imagery used should be transferred into the website design. It is crucial for your customer to be able to recognize your brand in various forms of communication so that they can associate with your brand and also patronize your business. Most times when the visual communication changes with the brand, it makes the customers feel uncomfortable which can reduce the rate of conversion.

Reading Patterns and SEO

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Most people are used to reading a web page the way they read books, from top to bottom, left to right. This should be taken into consideration when designing website. Many designers make sure they place relevant information on the topmost left-hand column. This will help to pass the message effectively to website visitors who will be the potential customers. However, what majority do not know is that crucial information which is placed in these areas also helps to improve search engine optimization (SEO). When important company-related keywords are included here, the search engine such as Google and Bing would be able to crawl your website easily. This will increase your search visibility and also boost conversion.


Content Marketing Strategy

The content of your website is crucial because this is the means by which your company’s brand positions, as well as promises, are communicated. There are other crucial elements to be considered when copywriter creates the content and designers create the visual environment for the content. When the message is short, detailed and welcoming (based on the industry), it helps the reader to remember them easily. Also when the text on the page is too much, the page will become visually cluttered and readers would find it difficult to read the content and won’t be interested in staying on the page. When the content is streamlining, the designer would be able to insert text into the design, which would include plenty of empty spaces. This empty space would allow the reader’s eye to rest on the content of the page and they won’t be tired of reading. This will also boost conversion because when they stay longer on the page, they would definitely patronize your business.


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It is very important to build trust amongst your customers, but this will not happen unless you get to know them and what they like. The marketing approach can serve as a way to have a conversation with customers, which will help to discover more about your customer’s needs. When you strengthened dialogue with customers, you can complement what they like in your new design. By making your website look trustworthy and welcoming to visitors, you will observe an increase in your website traffic, and an improvement in new business would lead to website conversion.

Most businesses are looking for something more welcoming rather than confusing letters and numbers. Website design is an amazing way to create a user-friendly environment where people can get helpful tips and best practices. If a website is well designed and managed, customers will flourish at your site which will result in more business.

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