Social Media Marketing Las Vegas

Advertising On Social Media

 

Today, most people have access to some kind of social media. Among the most popular are the giants Facebook, Twitter, and Instagram. It’s no secret that most people spend a lot of their free time on the internet. This has given companies completely new opportunities to market themselves and reach out with their messages. It’s no longer about publishing ads in the magazine or creating television or radio advertising. Today, as an entrepreneur, you can communicate with your customers in a completely new way. Advertising on social media consists partly of traditional ads, but also of campaigns that provide more integration with customers. We will look at both phenomena in this text.

Social media is an important part of marketing for entrepreneurs

Social media and advertising
Just because social media has made its entry, it does not mean that the old traditional ads are fully calculated. In order to succeed in advertising, a lot of research is required. Let’s say you have a company that wants to get customers to take on the message: “Take advantage of the modern technology at Clixanomics.com to help you win.” Then you would like to advertise in a newspaper that is relevant to the subject, that is, a magazine about games. Exactly this applies to social media marketing Las Vegas as well. What is meant by this is that you have to search where your target audience is on the internet. Bringing an advertisement on Facebook, as surely reached by many, can be fruitless unless you do it strategically.

It is therefore important to carry out some detective work before you advertise. Where on the internet is your target audience? Are there, for example, special social media that they use? In such cases, it may be better to advertise on these and certainly reach out to fewer people but get more relevant customers for the brand. Some platforms, like Facebook, use so-called algorithms to control what you get in your newsflow. A blog is a social medium that can really be useful for easily finding relevant audiences. Among social media, blogs may be the most personal because bloggers often have a close relationship with their readers, which in turn gives your ad credibility. How to proceed to advertise on a blog can be read in the next paragraph.

To buy a bit of confidence

As mentioned earlier, bloggers often have a strong relationship with their followers, which means readers often rely on the content of the blogs. The advantage of this is that you as an entrepreneur can buy you on a bit of that trust through advertising or purchase. However, there are some important things to consider when you want to work with this kind of social media.

When you have a product to sell and want to get it on the market using blogs, the same thing applies as before: You must know which blogs are relevant to your business to be seen. It may seem tempting to contact the most famous blogs, but they usually get several requests each day. Therefore, it may be a better idea to contact a blogger who is less famous but a niche within the business area. That way, you reach more customers in your audience. The art of advertising on social media is to find its customer group in the crowd of all users.

When you contact a blogger, you should be read about the blog in question. Keep in mind that bloggers often spend a lot of time on their content and value it highly, so you are more likely to get a cooperation if you are nice and read. You should also be prepared to pay for your ad slot or post. In the past, it was common to offer free products in exchange for exposure to social media but today they are not as attractive as tax rules for bloggers and other social media have become harder. Nowadays, bloggers have to pay taxes on free products and therefore it would be better to discuss another compensation together.

Create exposure with exciting campaigns

As an entrepreneur, it is important that you are visible on social media. More and more companies today have their own Facebook pages, blogs, and Instagram accounts. The reason for this is that, as an entrepreneur, they have a unique opportunity to interact with their customers. This, in turn, creates security and trust for the company. With the help of social media, you can build your clientele on a long-term basis using content marketing. This means creating useful content that the customer can benefit from rather than trying to sell his product directly to the customer. In the long run, the customer will be looking forward to your business and purchasing products from you later. With this kind of digital marketing, you can create exciting campaigns that give the company greater dissemination.

Such campaigns may look a little different. It can be anything from any kind of challenge to a competition. Instagram is a successful forum for this type of campaign.

 

Digital Marketing Las Vegas

5 trends in digital marketing 2017 that you need to know
I have read a number of articles that include surveys and predictions about how digital marketing will be for 2017.

What trends are visible and what do you need to invest in to succeed in your marketing?

# 1 Movie clips and live broadcast

You’ll see it almost everywhere and more and more channels offer movie clips. Recently, Instagram has recently released the opportunity to broadcast up to an hour’s live movie clip. Previously, there is the opportunity to broadcast live on Facebook and Youtube. Just by watching the flow on Facebook, you’ll see the amount of movie clips that have grown a lot, I’m experiencing.

What also seems clear is that movie clips are adapted for the mobile. According to an Invodo survey, movie clips have the highest ROI, and movie clips for mobile are growing 6 times faster than via the computer. Syndacast says that 74% of all traffic will be movie clips 2017.

This means that you need to think about strategically relevant movie clips and also customize your mobile marketing promotion. Not only that the website is mobile-optimized, which is also ranked higher by Google, but also that the material is adapted to an audience on the go.

Tip: Time to start with movie clips and live broadcast, start easy.

# 2 Influencer marketing

There is nothing new to work with influencers in marketing. However, many people dislike advertising, and then mostly millenials. When companies struggle to gain more reach and against “blocking”, influencers will play a major role in marketing. It’s not just about using big-known Youtubers but also creating original content that can not be found elsewhere. A famous social media profile that talks about your product to its fans gives a good effect. We already know that recommendations are highly valued, the numbers vary depending on whether or not you are aware, but 92% trust a friend’s recommendation.

If you find the right influencer, you create a higher credibility through each post in social media and ad.

How can you use influencers in your marketing?

# 3 Content Marketing

Content marketing seems to increase even in 2017. We have previously known that content marketing gives a stronger experience and that companies spend more money on good content. It is also the most cost-effective marketing compared with other types of marketing such as advertising. Businesses get a higher value by properly using content marketing. The key is to look at the customer’s value. When your content is focused on helping the customer and creating real value, you will arrive, create engagement and convert people within your website.

“In 2017, content marketing is going to be even more challenging than it is today” Moz

But it will also make even higher demands on the content. There has been a lot of focus on blogs, ebooks and other written articles focusing on generating more subscribers for newsletters. These continue to increase, but companies will need to be more creative and create better content to reach the noise. Visual content will be more important as search engines better understand what your website is about.

Imagine, what does the reader benefit from what you share with you?

# 4 Marketing automation and personalization

This involves briefly automating data and workflow for the market and sales process, including prospecting and customer measurement on landing pages, email and leads. In an article from Huffington Post, you can read that it’s about customizing and tailoring marketing materials to customers based on their needs and purchasing patterns.

This can create a valuable customer database if you pair it with your CRM system. Imagine sending an email to a person who visited the website a few hours earlier.

A little warning’s finger, do not invest in marketing automation without a plan that is in line with the company’s marketing and business goals.

“It’s all about the customers”

In addition, if you invest more in personal and segmented communication based on the audience you target, you’ll go further. For example, in the case of e-mail marketing, it means that people are selected material according to the list they have subscribed to. This way, the reader feels more familiar when sending information that is relevant to them. Use the information and data you have about your customers and customize your material.

The personalization gives a big profit for companies who want to create a better relationship with their customers.

Another aspect that I often encounter is retargeting. Often I’m being prosecuted several weeks after I have looked at a product or service, even though I have already completed a purchase. That’s where you can also improve by taking advantage of the data you have and adapting your marketing.

In summary, marketing means automation